Operations
It's a vibe: The story behind Longboards' Filipino-inspired menu, surf culture success
Founder and chef Gilbert Macapagal, CEO John Bailey and Jeremy Capps, director of operations, discuss the Filipino-inspired menu, its innovative Shaka Pop beverage line and its authentic brand approach.
September 8, 2025
Kansas City's Longboards Wraps and Bowls founder and chef Gilbert Macapagal, CEO John Bailey and Jeremy Capps, director of operations, join Fast Casual Nation hosts Paul Barron and Cherryh Cansler to share their incredible growth story from startup to eight locations and 130 employees.
The trio discusses the Filipino-inspired menu, its innovative Shaka Pop beverage line and its authentic brand approach that's resonating with suburban markets.
They reveal franchise expansion plans, digital strategy generating 45-55% of sales and their commitment to promoting from within while maintaining their laid-back surf culture identity.
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