Marketing
How to generate food truck profits with location tracking
Bradley Cooper, editor of Food Truck Operator, spoke with Chris Ruff, CEO and president of Glympse Inc. to discuss more about how food trucks can generate profits with location tracking.
July 17, 2024
The food truck industry isn't an easy one. Food truck operators need capital to get a truck, get it set up for food production, get branding set up and more. That's not to mention meeting all regulatory rules and finding the best place to park. And lastly, they need to be able to generate a customer base willing to follow their trucks and purchase their food. How can food trucks generate profits in light of all of this?
Bradley Cooper, editor of Food Truck Operator, spoke with Chris Ruff, CEO and president of Glympse Inc. to discuss more about how food trucks can generate profits, with a particular focus on location tracking in today's episode of the Restaurant Operator podcast.
In order to create a loyal customer base, food trucks need to communicate their location clearly with guests, especially when they are constantly moving around to different events and locations. During the podcast, Ruff shared insights including:
- Business insights from Glympse.
- How Glympse' location tracking services can help food trucks.
- What makes it different from Google.
- Success stories with clients.
You can listen to the podcast in its entirety above.
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