Fast Casual Nation
How Souvla CEO provides 'fine dining' experience in fast casual setting
In this episode of Fast Casual Nation, host Paul Barron speaks with Charles Bililies, founder and CEO of Souvla, about pioneering the "fast fine" category that blends counter service with full-service restaurant quality.
March 20, 2025
In this episode of Fast Casual Nation, host Paul Barron speaks with Charles Bililies, founder and CEO of Souvla, about pioneering the "fast fine" category that blends counter service with full-service restaurant quality. Bililies shares how Souvla, a six-unit brand based in San Francisco, has maintained its core menu for 11 years while serving over 1 million meals annually, appealing to Gen Z through omnichannel flexibility and consistent quality.
The discussion explores Souvla's deliberate growth strategy, its unique value proposition of offering 80% of full-service dining at 50% of the price, and the real estate challenges in today's market as the brand aims to expand to 10 Bay Area locations.
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