Fast Casual Nation

How Dig Inn maintains quality at scale: A CMO's Guide to brand, loyalty, AI

Dig Inn CMO Jessica Serrano reveals how the chef-driven fast casual chain rebuilt its brand identity, scaled from Manhattan to suburban markets and leveraged AI for better customer insights.

July 31, 2025

Dig Inn CMO Jessica Serrano reveals how the chef-driven fast casual chain rebuilt its brand identity, scaled from Manhattan to suburban markets and leveraged AI for better customer insights.

Learn about the chain's hyper-local marketing strategy, loyalty program transformation and unique chef-operator model that maintains scratch-cooking quality across 33+ locations while expanding beyond urban cores.

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