Fast Casual Nation
Half the cost, 5x the visits: How FiiZ sold 200 units in 1 year
December 3, 2025
Scott Ball, President ofFiiZ Drinks, joins Fast Casual Nation to break down how the fastest-growing specialty soda franchise went from 50 to 70+ locations and sold over 200 units in just one year.
The former Dunkin' franchisee reveals the secrets behind FiiZ's low-cost buildout model (half the price of competitors), why 80-85% of sales come through drive-thru, and how customers are visiting five times per week for customized dirty sodas.
From 700-square-foot prototypes to Walmart partnerships, Ball shares the blueprint for beverage franchise success and why legacy brands like McDonald's and White Castle are jumping into the dirty soda category.
If you're in the restaurant business, this is the beverage trend you can't afford to ignore.
