Operations

BRIX Holdings CEO shares vision for multi-brand growth, digital transformation

BRIX Holdings CEO Sherif Mityas joins Fast Casual Nation hosts Paul Barron and Cherryh Cansler to discuss managing eight restaurant brands including Friendly's, Red Mango and Orange Leaf.

October 9, 2025

BRIX Holdings CEO Sherif Mityas joins Fast Casual Nation hosts Paul Barron and Cherryh Cansler to discuss managing eight restaurant brands including Friendly's, Red Mango and Orange Leaf. Learn how BRIX is using AI for personalized marketing and operations, why nostalgia marketing is driving double-digit growth, and what trends will shape the restaurant industry through 2030. Mityas shares insights on multi-brand strategy, technology adoption, regional brand growth, and the power of strategic collaborations.

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