Operations

Lemonade juices up look

November 3, 2021

Restaurant brands are shifting strategies as a result of the pandemic, and Lemonade, a California-based fast casual brand known for its seasonal food and drink, is no exception. Inspired by its sister brand, Modern Market, getting a new look in 2020, Lemonade's upgrade includes:

• Streamlined back-of-house efficiencies.
• An evolved design that better aligns with the sophisticated lifestyle and eating habits of the modern guest.
• Innovative digital drink menus that share branded storytelling video.
• Use of organic materials, color and textures that embody nature.

"This prototype serves a number of purposes for Lemonade and sister brand Modern Market as we look to build out each brand, and our growing restaurant portfolio," Rob McColgan, CEO and co-founder of Modern Restaurant Concepts, the parent company for both brands, said. "We have a clear vision in mind to curate the restaurant platform of the future, and this redesign enables us to communicate that with each guest and partner in traditional and non-traditional spaces."

The Lemonade brand believes in sourcing close to home from vendor partners to ingredients and that consistency was represented in the redesign. Staying true to local roots, the Lemonade team worked closely with local artists, fabricators, and firms to bring the remodel to life with touches of California eating and living.

To showcase the design, Lemonade hosted a grand re-opening last month in its Toluca Lake location.

"The Toluca Lake location serves as a baseline to further test the best business strategies and processes so Lemonade can continue to evolve," McColgan said. "Building off internal and external growth, there was a lot of behind-the-scenes work that prepared the brand for the prototype and redesign."

Lemonade has 20 locations throughout California.