Franchising

Zoup planning massive expansion

provided

February 23, 2022

Detroit-based Zoup Eatery is expanding in major U.S. markets, including Ohio, Michigan, Pennsylvania and Colorado.

Those states are ideal for growth as their populations match many of the markers of Zoup, which include the need for an innovative menu in comfortable, memorable surroundings, according to a company press release. The chain is seeking franchisee partners and promises best-in-class systems and support, proprietary technology, including digital menu boards, point-of-purchase, an online ordering app, system-wide delivery, and family friendly hours to support a healthy work/life balance.

Zoup, which has nearly 70 locations in the U.S. and Canada, has seen a dramatic an increase in off-premise dining and opened its first smaller footprint eatery in June of 2021 in the Youngtown suburb of Boardman, Ohio. Although more compact, the restaurant has the capacity to serve the same number of guests, with an improved in-store process that caters to the rising demand of delivery and takeout orders.

"The need for large dining areas is giving way to speed, convenience, and contactless interactions," Robert Kirma, director of New Restaurant Development, said in the release. "Smaller than a typical Zoup Eatery, the new model delivers on guest expectations and increases unit profitability."

During the first week of business, the new smaller footprint eatery set record sales and throughput numbers, said Zoup President Jason Valentine.

"The new Zoup! Eatery has delivered on innovation, efficient operations, best in class technology and has proven to be a lower investment to build and operate, which ultimately drives franchisee profitability," he said in the release.