News

Zoup! expands in Wisconsin, Canada

Zoup! Fresh Soup Company is opening units in Canada, Wisconsin and Ohio.

May 4, 2015

Zoup! Fresh Soup Company is opening several units in Canada, Wisconsin and Ohio, according to a company press release.

Franchisees and husband and wife team, David and Marita Thiele, will open the first Zoup! location in Wisconsin this week in the Avenir complex at 1433 N. Jefferson Street in Milwaukee.

As part of its grand opening celebration, Zoup! will host a pre-opening fundraising event from 5 to 8 p.m. Wednesday to benefit Danceworks. The group is focused on enhancing the joy, health and creativity of the community through performances, classes and outreach activities that integrate dance and other art forms. For a $5- donation, guests will receive a bowl of soup, a hunk of bread and a fountain drink, with 100 percent of the proceeds benefitting the organization.

An established brand throughout the United States and Canada – with more than 70 restaurants in 18 states/provinces – Zoup! is targeting Wisconsin as part of an overall expansion strategy, said David Thiele.

“We’re very excited to open the first Zoup! in Wisconsin and we’re confident that Zoup!’s wide variety of soups, salads and sandwiches will provide a great dining alternative for the community,” said David Thiele. “I love the concept of good soup and how it translates across time and people, along with the fact that it is a healthier alternative.”

Other Zoup! openings include: