Operations

Zoup 'concentrating' on retail growth

Provided

November 17, 2021

Designed for at-home cooks and holiday hosts looking to add flavor to their creations, Zoup has created Zoup Good, Really Good Culinary Concentrates.

The lineup features the first super-premium concentrates made with bone broth, the chicken base features the taste of simmered-all-day poultry that's perfect for cooking savory sauces and comforting soups, while the beef base is packed with slow-roasted richness that adds incredible depth to stews and casseroles, Zoup founder Eric Ersher said in the release. With layered savory notes, the vegan base brings umami goodness and added plant-based pea protein to pastas, grains and rice dishes.

Each recipe may be mixed with water to easily create sipping broths. In fact, one 8-ounce glass jar of concentrate makes up to 10 quarts of restaurant-quality broth, providing an economical and space-saving solution for home cooks, Ersher said.

The concentrates are keto and paleo-friendly, are free of gluten and the eight major allergens, and contain no GMO's, no trans fat and no saturated fat.

"Zoup!'s new Culinary Concentrates are an upgrade to the single national brand, primed to meet the needs of today's savvy shoppers seeking clean-label products that deliver memorable flavor," Ersher said. "Whether used for creating sipping broth, seasoning meals or making soup this holiday season and year-round, consumers are sure to appreciate the products' quality and versatility."

They are now available for retailers nationwide to carry for an SRP of $9.99 and are sold online through ZoupBroth.com and Amazon.

Detroit-based Zoup got its start opening soup-focused, fast casual restaurants in 1998.