News

Zoes Kitchen partners with Yext to 'control its web presence'

August 30, 2017

Zoes Kitchen has partnered with Yext to manage and update its restaurant information across the web in real time. The platform puts the company in control of the facts about its brand in intelligent services like Google, Apple, Facebook, Bing, Yahoo, and the 100-plus maps, apps, search engines, GPS systems and social networks in the Yext PowerListings Network, according to a company press release.

"We're growing our footprint across the country, targeting 400 locations by 2020, as demand increases for fresh-made Mediterranean. With this expansion comes new challenges in reaching guests on all the digital platforms and in new markets," CMO Casey Shilling, said in the release. "With the recent launch of our brand new website, we partnered with Yext to support our growth through a powerful and consistent brand experience across the web, and to ensure our guests can always find us in the moment they are deciding where to eat."

In an AI-first digital landscape, restaurateurs who power search results with structured data, like menus, gain a critical advantage, said Yext Chief Customer Officer Wendi Sturgis in the release.

"Our partnership helps customers discover Zoes Kitchen when they search for 'Mediterranean food in Dallas,' or specific items like 'Greek chicken pita' or 'salmon kabob.' We're excited to partner with Zoes as it leverages digital knowledge to drive foot traffic."