Marketing

Ziggi's Coffee going all-fin with 'Bad Bruce' dirty soda for Shark Week

Photo: Ziggi's

July 18, 2025

Ziggi's Coffee is diving into "Shark Week" with a drink that has a bite. The coffee franchise has partnered with Discovery to launch a limited-time frozen drink called the "Bad Bruce."

Available from July 20 to July 27 at over 100 locations, the dirty soda is a slushy-style drink blending lemon-lime soda with pineapple, coconut and blue raspberry. The drink is topped with a splash of pomegranate, strawberry popping boba and a gummy shark.

"Shark Week is a cultural phenomenon, and we wanted to dive in with something bold, epic and fun," Brandon Knudsen, CEO and co-founder of Ziggi's Coffee, said in a company press release. "We had a blast creating it and can't wait for our guests to get hooked."

Customers who grab a "Bad Bruce" during the promotion can also snag a free limited-edition car air freshener, while supplies last.