Technology

Zaxby's loyalty engagement increases 317%

Provided

December 20, 2022

Since Zaxby's 2022 relaunch of its mobile app, Zax Rewardz, mobile engagement is up 317%, according to CMO Patrick Schwing.

"We've strategically retooled our mobile app and relaunched our loyalty program, and customers have responded with enthusiasm," he said in a company press release. "Zax Rewardz registrations have more than doubled since last year, and new active users have nearly doubled in November alone."

The chain's rewards program was also recognized as America's Best Loyalty Program in the Fast-Food Restaurant Chains Category on Newsweek's and Statista's list of America's Best Loyalty Programs 2022.

Founded in 1990, Zaxby's has over 900 locations in 17 states and is headquartered in Athens, Georgia.