Technology

Zaxby's doubles down on rewards

Provided

April 13, 2023

Amid rising loyalty cutbacks in the restaurant industry, Zaxby's is rewarding its most loyal fans by extending its welcome offer — a free Big Zax Snak meal — for downloading and joining its Zax Rewardz program. The meal features three Chicken Fingerz, Texas Toast and Zax Sauce served with Crinkle Fries and a small Coca-Cola Freestyle drink.

"At a time when other loyalty programs are lowering the value of rewards, we're doubling down on rewarding our most loyal guests. We are extending an attractive sign-up offer that includes a free meal while making it easy to earn and redeem rewards," Patrick Schwing, Zaxby's chief marketing and strategy officer, said in a company press release. "The guest response has exceeded our expectations and it's clear they appreciate the value our program offers. Since launching the new app in September, we've more than doubled the number of active users and have earned a 4.7 rating in the app store."

Zaxby's has simplified the process of redeeming points and continually rewards members through offers like free delivery Sundays, every Sunday through the end of May; and free delivery week, April 24-30, according to the release.

The point-based catalog of rewards allows users to turn earned points into flavor-packed freebies. Every $1 earns 10 points, which accumulate into a choice of free menu items and select dollars-off rewards.

Zaxby's upgraded its rewards program in 2022. The chain has over 900 locations in 17 states and is headquartered in Athens, Georgia.