News

Zaxby's celebrity list grows as part of LTO launch

April 2, 2012

Zaxby’s fanatics can once again enjoy its wildly popular Zensation Zalad and the new Brownie Batter Milkshake as part of the chain’s latest limited-time-only promotion. Appearing in two TV spots each, Zaxby’s has enlisted television personalities Jill Hennessy and Chris Kattan; two of a long list of celebrities who have been featured in recent years for the chain’s “Indescribably Good” advertising campaign.

“We strive to continuously offer our fans flavorful menu options, by reintroducing old favorites and surprising them with new ones,” said Zach McLeroy, CEO and co-founder of Zaxby’s. “Offering an assortment of intriguing flavor combinations, guests practically demanded the Zensation Zalad’s return, while the new Brownie Batter Milkshake is sure to please any sweet tooth.”

In the new commercials, Jill Hennessy, best known for her role on NBC’s “Crossing Jordan,” publicizes the return of the much-loved salad. Last offered to Zaxby’s fans in early 2011, The Asian-inspired salad features the chain’s Chicken Fingerz on a bed of mixed greens, red cabbage, carrots, crispy wonton strips, topped with an Asian slaw and drizzled with a Honey Sesame sauce. The salad is served with a citrus vinaigrette dressing and coupled with a tasty veggie eggroll.

The Brownie Batter Milkshake will appear alongside comedic actor Chris Kattan, best known for his career on the late-night television sketch comedy “Saturday Night Live.” The shake is hand-blended with rich brownie pieces and topped with real whipped cream, and is the latest addition to the chain’s milkshake line.

The commercials will begin airing today in 47 markets throughout the chain’s 12-state operating area. Additionally, Zaxby’s more than 440,000 Facebook fans received an exclusive look at the spots prior to TV broadcast at www.facebook.com/zaxbys.

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