News

Zaxby's brings back celebrity commercials

January 8, 2012

Zaxby’s has announced the return of its Fried Pickles and is featuring its Chicken Finger Sandwich Meal as part of the chain’s latest promotion. The menu items will be promoted by the chain’s newest fanatic, Rachel Dratch, best known for her career on the late-night television sketch comedy “Saturday Night Live.” Dratch expresses her hunger for Zaxby’s in four TV commercials that will begin airing today.

The chain’s more than 400,000 Facebook fans have been asking for the return of the Fried Pickles, as has Dratch, the 45th celebrity to join the chain’s ongoing “Indescribably Good” ad campaign. St. John & Partners, Zaxby’s agency of record since 2003, created the award-winning, ongoing celebrity campaign.

In her commercials, Dratch praises the return of the forever popular Fried Pickles, a lightly breaded and fried snack served with ranch dressing. Dratch also professes her love for the Chicken Finger Sandwich Meal, which features three chicken fingers, Zax Sauce and lettuce served on a toasted brioche bun. The savory sandwich is a core item on the Meal Dealz lineup, and is served with crinkle fries and a 22 oz. drink.

Zaxby’s also has introduced a freshly baked Brownie made with chocolate chunks. The Brownie will join Zaxby’s current dessert menu that includes a variety of cookies and hand-blended milkshakes.

Each of the commercials will air in 46 markets through the chain’s 12-state operating area.

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