Marketing

Zaxby's 'ain't afraid of no ghost'

Provided

November 19, 2021

Zaxby's is continuing its partnership with Sony Pictures' action-adventure comedy film, "Ghostbusters: Afterlife." Last month, the chicken chain launched a limited-time Great 8 Boneless Wings Meal featuring its Ghostbusters-themed Cherry-Grape Blaster drink in advance of the film's Friday release in movie theaters.

"We are proud to continue our collaboration with Sony Pictures for its upcoming Ghostbusters: Afterlife movie," Zaxby's CMO Joel Bulger said in a company press release. "With the creative execution of our Ghostbusters-themed TV spots, we strive to bring fans of two great brands — Zaxby's and Ghostbusters — together for the holiday season."

Zaxby's incorporated the Ghostbusters Mini-Pufts characters into its TV spots and social content.

"Zaxby's fun and quirky approach to integrating the Mini-Pufts into its creative aligns perfectly with the family-friendly audience appeal of Ghostbusters: Afterlife," Jeffrey Godsick, EVP of Global Partnerships and Brand Management from Sony Entertainment Pictures, said in the release. "The TV spots create tremendous excitement to go watch the movie exclusively in theaters Nov. 19."

Zaxby's Ghostbusters: Afterlife-themed promotional menu items are available until Dec. 26 at participating locations while supplies last.

Founded in 1990, Zaxby's has over 900 locations in 17 states.