News

Zaxby's adds Southern twist to milkshake line

September 30, 2010

Zaxby's has captured the essence of a Southern favorite in its new Caramel Pecan Pie Milkshake, which debuts in restaurants this week. Available for a limited time, the dessert features the tastes of caramel, pecan, and buttery pie crust, topped with whipped cream.

“I grew up in Georgia, and pecan pie was a staple at most family gatherings and holiday meals,” said Zach McLeroy, CEO and co-founder of Zaxby’s. “This milkshake invokes all those feelings of the fall season and growing up in the South.”

The Caramel Pecan Pie Milkshake is the second limited-time-only milkshake offered since the successful launch of the chain’s milkshake line in August. The milkshakes, which come in chocolate, strawberry and vanilla flavors, are hand-blended and topped with whipped cream. Zaxby’s most recently celebrated its 20th year with the Birthday Cake Milkshake.

To tout the new milkshake, along with the popular Boneless Wings Meal that comes with the choice of 10 sauces, Zaxby’s has tapped actor Richard Karn and Southern comedian Jon Reep to appear in the company’s TV commercials. Karn is best known for his role as Al, the sidekick of Tim Allen's character on the sitcom “Home Improvement.” Reep is the self-declared “Metro Jethro,” and is the season-five winner of NBC’s “Last Comic Standing.”

The spots will begin airing in most Zaxby's markets October 4, but the company’s Facebook fans will get a sneak peek at 10 a.m. October 1.

Additionally, Zaxby’s has boosted its Party Platterz offerings. In addition to Chicken Fingerz, Wings, Buffalo Fingerz, Nibblerz and Zampler Platterz, guests will be able to choose Chicken Salad Nibblerz, Zalad, Chicken Salad Sandwich, and Cookie Platterz. Each platter serves anywhere from eight to 18 people and comes ready to serve with garnish and sauces.