News

Your Pie adds CMO, training chief + 9 stores in Q3

Photo: Your Pie

October 22, 2019

Fast casual pizza brand, Your Pie, has hired a former Yum, Arby's and Tropical Smoothie executive to lead its marketing efforts. Lisa Dimson will assume the role of the chain's first CMO following 15 years in restaurant marketing, a news release said. 

Dimson will focus on national and store-level marketing with specific focus on using technology to raise overall brand awareness and drive sales. 

"Within her first few weeks, Lisa has already proven a tremendous asset to the Your Pie team," Your Pie COO Dave McDougall said in the release. "Her background, expertise and deep understanding of our industry allow her to see unique opportunities to amplify the Your Pie experience across the system."

Dimson said she hopes to push the brand's efforts beyond what might be seen as an industry average in marketing tech. 

"Your Pie invests heavily in supporting its franchise community, and marketing is no exception," Dimson said in the release. "My vision is to raise the bar for how we leverage marketing technology and accelerate Your Pie's efforts beyond the industry standard to become a true leader in the space." 

Your Pie also names former Outback Steakhouse training and operations leader, Ashley Williams as its new director of Training. At Outback, Williams led training in the Southeast market, opened 20 new locations and developed the brand's delivery training materials. At Your Pie she will implement a digital training platform to deliver training programs for franchisees to create an exceptional experience for guests.

The brand also grew by nine franchise locations in Q3 including stores in Brandon, Jacksonville, Melbourne and St. Johns in Florida as well as Dahlonega, Dublin, Fort Oglethorpe and Winder in Georgia and Cypress Texas.  The brand now has 70 stores total.

Dimson (Photo provided)