Franchising

Yogurtland signs 5-unit deal

Provided

March 27, 2023

Yogurtland, a self-serve frozen yogurt brand with over 220 locations, has inked a five-store agreement for the Houston market. Each will feature the chain's upgraded store design.

"We were particularly drawn to the frozen yogurt industry, consistently popular as a fun, healthier, and customizable dessert experience, and ultimately to the Yogurtland brand, given its strong brand recognition," co-franchisee Yasir Akhtar said in a company press release. "We look forward to introducing more of the greater Houston community to their new favorite treat."

Yogurtland President Sam Yoon said is excited about the future of the industry.

"With Fortune Business Insights predicting the frozen yogurt market to grow from close to $1.7 billion in 2021 to $2.14 billion in 2028, Yogurtland provides the support and proven business model to help franchisees like Yasir and Sameera succeed," he said in the release.