Franchising

Yogurtland planning 10% year-over-year growth

Provided

November 16, 2022

Yogurtland, which has over 230 stores in the U.S. and internationally, is looking to grow its unit count by 10% each year for the next five years, according to a company press release.

With Fortune Business Insights predicting the frozen yogurt market to grow from close to $1.7 billion in 2021 to $2.14 billion in 2028, Yogurtland founder and CEO Phillip Chang is focusing major U.S. markets, including Phoenix, Dallas, Houston and San Antonio as well as several cities in Florida.

"We were amazed from the start by the demand for soft-serve frozen yogurt simply presented in an interactive way with the freshest ingredients and unique flavors — we had to cut off the line some days to allow our team to go home," Chang said in the release.

Chang moved to California from Korea when he was 21 and launched a bubble tea cafe before adding frozen yogurt to the menu. Recognizing the growing popularity of frozen yogurt, he opened the first Yogurtland in 2006 in Irvine, California.

"Today, we continue to seek that special customer experience in each of our stores, from families coming for a Friday night treat to busy professionals looking for a healthy snack," Chang said in the release. "We can't wait to spread the joy of froyo moments throughout the country and beyond."

Yogurtland began franchising in 2007, in Hollywood and has continued to invest in strategy, operations and support, Chang said. The brand, for example, is rolling out a reimagined store design and testing additional menu categories to include acai bowls, shakes, smoothies and fruit bowls.

"Yogurtland ticks the boxes for exactly what today's consumer is looking for and our past has shown that we are always thinking ahead to the newest innovation that will continue to set our brand apart from the competition," Yogurtland President Sam Yoon said in the release.