Operations

Yogurtland launching fast casual brand

October 6, 2020

Yogurtland has created a fast casual concept — Holsom by Yogurtland — opening next month in Huntington Beach, California, serving grain bowls and gourmet toasts, according to a company press release.

"Holsom by Yogurtland will differentiate itself from the sea of fast casual brands by extending the Yogurtland experience of customizing unique creations beyond frozen yogurt to bowls, toast and beverages," Sam Yoon, SVP of Yogurtland, said in the release. "Our team has been working hard to develop this fantastic concept designed to offer high quality, approachable, gourmet food options at a value-driven price to be experienced in a uniquely Yogurtland way."

Holsom will offer savory options, including the Everything Egg Toast, Roasted Tomato Basil Toast, Southwest Crunch Toast and made-to-order grain bowl flavors such as Classic, Thai Peanut, Greek and Chipotle Southwest.

Sweet options include Sweet Ricotta & Berry Toast with fresh blueberries and customizable sweet bowls such as Strawberry Banana Granola or Peanut Butter with acai and sweetened chia pudding as base options. The menu will also feature handcrafted beverages such as Strawberry Lemonade Fresca, Strawberry Mint Sparkler and Pineapple Green Tea.

The new concept, which was was birthed through research and development efforts to understand and address the customers' wants and needs, will offer contactless ordering and delivery, curbside pick-up and socially distanced patio seating, Yoon said.

Yogurtland has more than 280 locations across the U.S., Australia, Dubai, Guam, Myanmar, Oman, Indonesia, and Thailand.