News

Yogurtland getting 'Looney' with six new flavors

Using Yogurtland's mobile app, fans can scan QR codes on the in-store flavor cards and earn free yogurt when ordering the Looney Tunes flavors.

July 1, 2013

This summer, Bugs Bunny, Daffy Duck, Road Runner, Tweety, Marvin the Martian and Taz are coming to Yogurtland as part of a collaboration between the fro-yo chain and Warner Bros. Consumer Products.

From July 8 to Sept. 15, Yogurtland will introduce six, new frozen yogurt and sorbet flavors and toppings inspired by the Looney Tunes characters, their personalities and favorite snacks and treats. Each character will have his own collectible spoon and cup, and Yogurtland is offering a new line of co-branded merchandise including notepads, pencils, key chains and melamine bowls.

"For decades, Looney Tunes characters, with their loveable wit and signature charm, have entertained people of all ages," said Charlotte Lucich, director of marketing at Yogurtland. "We are excited to combine the memorable appeal of Looney Tunes with inspired Yogurtland flavors to give our fans a superbly flavorful experience."

The promotion kicks off July 8 with character appearances, prizes and free yogurt parties at select Yogurtland locations.

The flavors include:

Yogurtland's new Carrot Cakefrozen yogurt blends real carrots, hand-selected spices and cream cheese frosting in honor of Bugs Bunny's favorite snack. Yogurtland will also offer shredded carrots – the company's first vegetable topping.

Inspired by Daffy Duck, Decadent Dark Chocolate Orange frozen yogurt blends premium cocoa with a light natural orange finish. It's topped off with dark chocolate and orange-covered cranberries.

In honor of Marvin the Martian, Kosmic Fruit Kaboom Sorbet has pineapple, lime, banana and a secret ingredient – spinach. Customers can top if off with Pop Rocks for more flavor.

Lemon Cream Cookie frozen yogurt is a "tweat" paying homage to Tweety Bird. It's made with real cookies and lemon.

Road Runner has inspired Cactus Berry Tart, which combines real cactus pear with Northwest Marion blackberries, blueberries and red raspberries.

Yogurtland's Devil's Food Cake frozen yogurt honors Taz. The chocolate treat has shaved curls of dark chocolate.

Ordering the Looney Tunes-inspired flavors can also earn fans free yogurt. Using Yogurtland's mobile app, fans can scan QR codes on the in-store flavor cards and earn 4 ounces of free yogurt after collecting four character codes, and 6 ounces after collecting all six codes.

Read more about LTOs.