Staffing

WOWorks names CDO

WOWorks has hired Brian Farris as chief development officer.

January 18, 2022

WOWorks, the holding company of Saladworks, Frutta Bowls, Garbanzo Mediterranean Fresh and The Simple Greek, has hired Brian Farris as chief development officer. He most recently served as brand president for Intelligent Office.

"Brian's extensive experience in operations and development with established fast-casual restaurants and franchise companies is the perfect fit for WOWorks' current stage of accelerated growth. His passion for clean, healthy eating aligns with WOWorks mission to bring fresh, nutritious and flavorful meals to guests everywhere," Kelly Roddy, CEO of WOWorks, said in a company press release. "With a number of newly signed franchise deals this past year, Brian will be driving our team towards building a stronger and faster development process, as well as steering WOWorks explosive growth in non-traditional and traditional verticals."

Farris will report to Roddy and oversee all four of WOWorks' restaurants' franchise development, including franchise sales, real estate procurement and development support. Prior to his role at Intelligent Office, Farris served as VP of Operations at Schlotzsky's and VP of International Operations at Focus Brands. He has also led teams in finance, marketing, operations and development for Quiznos and Boston Market brands.

"I'm excited to join WOWorks during this critical phase of development. In an extremely short amount of time, they have had tremendous success and expansion with co-branded restaurants, ghost kitchens, and grocery retail," Farris said in the release. "I was attracted to WOWorks's family of restaurant brands because of their focus in offering nutrient-dense ingredients with a high level of customization that can meet a variety of dietary needs — from vegan to dairy-free. I look forward to working with Kelly and the rest of the leadership team to help drive their non-traditional and traditional growth strategy forward and create strong support for our franchisee network."