Franchising

Wow Wow Hawaiian betting on Nevada

Provided

February 8, 2021

Wow Wow Hawaiian Lemonade has signed a multi-unit franchise agreement to bring three lemonade stands to Reno and the surrounding communities. The first will open by spring in Ridgeview Plaza shopping center at 5150 Mae Ann Ave., according to a company press release.

After 23 years as a stay-at-home mom of four, Reno franchisee Tina Montella is just a few years shy of becoming an empty nester. She recently began asking herself, "What am I going to do with my time next?" When Montella saw a friend post on social media that Wow Wow was looking to expand in Nevada, she was immediately intrigued. She spent her time in quarantine delving into the intricacies of the brand's menu items, marketing systems, operations, and the franchise industry as a whole.

"Here in Northern Nevada, we don't have a fresh, healthy, organic meal and snack option that could compare to Wow Wow Hawaiian Lemonade," Montella said in the release. "Everyone is so busy with school, work, sports and more, and they need a healthy pick-me-up. That's what my three Wow Wow locations will provide to the local community. I look forward to offering mouthwatering lemonades, acai bowls, avocado toasts and other scrumptious options to Washoe County."

Wow Wow opened in 2012 in Hawaii as a stand but added its first brick-and-mortar location two years later. It began franchising in 2017.

"Tina has such a passion for providing delicious, healthy alternative food options for her community, especially the youth in her community, and we are thrilled to welcome her to our 'Ohana," said Tim Weiderhoft, CEO of Wow Wow Hawaiian Lemonade. "Reno is in for a real treat, and we can't wait to introduce fresh, tropical tastes of the Hawaiian Islands to northwest Nevada."