Franchising

Wow Wow entering Tucson market

November 18, 2020

Wow Wow Hawaiian Lemonade has signed a multi-unit franchise agreement with husband-and-wife duo, Jeff and Laura Laird, to bring three locations to Tucson, Arizona and the surrounding communities. Each Wow Wow will bring 35-60 jobs to the area, according to a company press release.

"When Laura and I were discussing going into business for ourselves, we had countless conversations about how this needed to be a product we believed in," Franchisee Jeff Laird said in the release. "We asked ourselves, 'Is this something we'll want to share with friends?'"

The answer was yes. The couple will open the first location in early 2021, with the second and third locations opening in 2022 and 2023, respectively.

"We are proud to be able to introduce Wow Wow and its mouthwatering lemonades and deliciously fresh healthy bites to the Tucson market," Jeff Laird said. "We fully stand behind the menu and the brand's commitment to sustainability."

Founded in 2012 in Hawaii as a lemonade stand, Wow Wow opened its first brick-and-mortar location on Maui in 2014 and its first licensed store on the Mainland in 2016. It began franchising in 2017 and now has eight locations.