Marketing

Wow Bao's Hot Buns Club accepting members

Provided.

May 17, 2023

Chicago-based Wow Bao is doubling down on its web3 strategy, launching Digital CollectaBaos to enhance its points-based Bao Bucks loyalty program.

"Wow Bao has always been a pioneer in enhancing the dining experience with technology, forging a path for today's innovations to become mainstream, " Geoff Alexander, president and CEO of Wow Bao, said in a company press release. "By creating a digital collectible club, Wow Bao is leveling up the everyday loyalty program, and welcoming all diners to the future."

In November, Wow Bao laid out its phased web3 strategy, which included this NFT-based extension of the Bao Bucks rewards program and the launch of metaverse vending machines.

Customers have an initial opportunity to purchase digital CollectaBaos from a first-course minting, gaining access to Wow Bao's Hot Buns Club. Club benefits include 10% off wowbao.com orders, 10% off Wow Bao merchandise, double Bao Bucks points and chances to win additional CollectaBaos, free meals and more. Additional courses, or mintings, of future CollectaBaos will offer more benefits and perks.

Wow Bao commissioned NFT artist, MANOVERMARS, aka MoM, to create the digital imprints. MoM is a full-time freelance artist who has worked with web2 brands like Macy's, Visa, and Specialized, as well as web3 brands like 3Landers, Ben Mezrich, Froggy Friends and many others.

While Wow Bao has chosen Devour as its web3 ordering partner, Wow Bao is also partnering with Flaunt to both mint its Digital CollectaBaos and to integrate the program with its existing Bao Bucks Rewards program that is powered by Paytronix, according to the release.

Wow Bao opened in 2003 and is in nearly 700 locations across the U.S. as well as in grocery stores.