Technology

Wow Bao taps Lunchbox for mobile app upgrade

Photo: Wow Bao

April 30, 2024

Chicago-based Wow Bao has unveiled a mobile app, with a fresh interface and all-in-one navigation, created by Lunchbox, allowing guests to order delivery anywhere, anytime from its over 700 virtual kitchens and 6,000 retailers.

Wow Bao, which was one of the first in the industry to unveil a mobile ordering app in 2010, has made several advances to its Hot Buns Club rewards program over the years. This year, it required an app that consolidated ordering, earning and tracking points and rewards. The app also incorporates Wow Bao's CPG vertical, and, through Smart Commerce, it allows users to link to their local grocers to purchase products from their devices.

Additionally, users can enter Wow Bao's exclusive Dim Sum Palace Roblox experience through the app. Once in the experience, they can uncover clues and claim a free box of Wow Bao and enter to win bao for a year.

"The launch of Wow Bao's new app couldn't have come at a better time in our technology evolution, as we have always aimed to provide our fans with the most delicious food and most seamless way to enjoy it, all while earning rewards for their loyalty," Geoff Alexander, president and CEO of Wow Bao, said in a press release. "We partnered with Lunchbox because they're a best-in-class leader in restaurant loyalty, catering, and online ordering. Their team exceeded our expectations and delivered a stellar product in record time."

"Geoff has been a trusted partner of Lunchbox, tapping in to advise on roadmap and strategy through our Food Tech Council," Nabeel Alamgir, CEO and co-founder of Lunchbox, said in the release. "We're honored to hand back the support, platforming one of our industry's biggest innovators and giving their fan base more ways to order. It's our mission to innovate alongside the brand and deliver an exceptional experience."