Technology

Wow Bao leveling up customer engagement via Superorder

Photo: Wow Bao

August 27, 2024

Chicago-based-WowBao, a fast casual Asian restaurant concept serving food from over 700 virtual locations, has tapped Superorder, an AI-powered reputation and performance management platform, to help elevate its digital customer service experience, optimize operations and drive profitability.

By leveraging Superorder's suite of AI-driven tools, Wow Bao achieved a 100% customer response rate within minutes, ensuring customers received prompt and personalized responses to order discrepancies, said Wow Bao CEO Geoff Alexander.

"Partnering with Superorder has been transformative for Wow Bao," he said in a company press release. "Their software solutions have allowed us to both connect with customers and manage operations more effectively and efficiently than ever before. Superorder's tools have played a role in elevating brand reputation and driving continued growth."

Beyond reputation management, Superorder provides Wow Bao with actionable AI insights that drive operational excellence. Real-time performance reporting offers a clear view of store activity, enabling Wow Bao to optimize performance, leading to more efficient management and better financial outcomes, said Henry Engel, chief revenue officer of Superorder.

"We're incredibly excited about the positive impact our partnership has had on Wow Bao's business," he said in the release. "It's a testament to how AI can enhance customer relationships and improve overall restaurant quality in today's fast-paced, digitally-native dining world. We're truly excited to collaborate with such a dynamic brand."