Franchising

Wow Bao doubling down on Walmart partnership

Provided

August 14, 2023

After maintaining an e-commerce relationship the Walmart for the past year, Chicago-based Wow Bao is expanding its nationwide presence with the retail giant's grocery partners. The agreement doubles the CPG vertical of Wow Bao's business from 1,000 grocery stores to over 4,000 in the continental United States.

"Wow Bao has realized incredible growth throughout all our channels and this partnership is a testament to how we've leveraged our popularity among consumers," said Geoff Alexander, president and CEO of Wow Bao. "With the addition of Walmart to our CPG channels, we are able to meet the demands of our customer base and provide them with the craveable product they expect from Wow Bao straight from their local Walmart freezer section."

Walmart stores will launch with five bao flavors including Teriyaki Chicken Bao, Mongolian-Style Spicy Beef Bao, Chinese-Style BBQ Pork Bao, Thai-Style Curry Chicken Bao and Coconut Custard Bao. Thai-Style Curry Chicken Bao and Coconut Custard Bao are Walmart CPG exclusives.

Wow Bao was founded in 2003 and is in nearly 700 virtual restaurants across the U.S. as well as in grocery stores, airports, universities, hotels, e-commerce sites and hot-food vending machines.