Operations

Wow Bao amps up US grocery presence

Provided

March 2, 2023

Wow Bao has expanded its nationwide grocery presence with Hissho Sushi, which has over 2,000 sushi counters, serving sushi inside grocery stores. Wow Bao's bao, potstickers, egg rolls and rangoons are now available within 1,000 Hissho locations with additional regional locations opening this summer.

"With the expansion of Wow Bao's presence in grocery stores nationwide, we are on track to be everywhere people shop for easy, healthy meals," Geoff Alexander, president and CEO of Wow Bao, said in a company press release. "Thanks to partners like Hissho Sushi and the prevalence of fresh food in grocery stores, Wow Bao has become a leader in craveable, Asian take-and-heat meals."

Hissho Sushi COO Brian Kiel said the popularity of Wow Bao's menu items led to the increased number of Hissho Sushi offering the menu items.

"This partnership allows us to provide both consumers and retailers with healthy and innovative meal options," he said in the release. "Wow Bao paired with any of our made-fresh, hand-crafted sushi rolls provides customers with a delicious and flavorful experience."

Chicago-based Wow Bao started in 2003 in Chicago and is now serving its menu from 700 locations across the U.S. as well as in grocery stores.