News

WorkPlace Impact adds restaurant brands to portfolio

October 7, 2014

WorkPlace Impact, a marketing company that targets consumers directly at work, has added restaurant clients to its portfolio.

According to a news release, Subway and Buffalo Wild Wings are among several other chains that are now accessing WPI's permission-based network, which includes more than 844,000 businesses and 57 million consumers.

WPI's new and recently returning restaurant clients include:

• Carrabba's Italian Grill
• Cousins Subs
• Culver's
• Bar Louie
• Biscuitville
• Blaze Pizza
• Bravo Brio Restaurant Group
• Buffalo Wild Wings
• Genghis Grill
• La Madeleine
• Mimi's Cafe
• Moe's Southwest Grill
• Pollo Tropical
• Schlotzsky's
• Smashburger
• Smoothie King Franchises Inc.
• Subway
• TGI Fridays
• Zoёs Kitchen

"We know that as of last year, 94 percent of working consumers regularly or occasionally eat out during the work day. Restaurant brands that don't target consumers at work when they're making those purchasing decisions are missing a huge opportunity to create new customers who will return to their businesses again and again," President Shelly Sekki said in a news release.