Operations

Wonder acquires NYC's Blue Ribbon Fried Chicken

Photo: Wonder

February 10, 2026

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Mealtime platform Wonder has acquired Blue Ribbon Fried Chicken, a move aimed at scaling the New York City brand across its digital and physical ecosystem.

The deal, announced Tuesday, grants Wonder full ownership of the brand from Blue Ribbon Restaurants. Financial terms of the transaction were not disclosed.

The acquisition aligns with Wonder's strategy to acquire and steward "beloved" restaurant brands. Blue Ribbon Fried Chicken, founded by chefs Bruce and Eric Bromberg, began as a spinoff of a signature dish at their famed Blue Ribbon Brasserie.

"Bringing Blue Ribbon Fried Chicken into Wonder is an exciting step forward," Marc Lore, founder and CEO of Wonder, said in a company press release. "With an incredibly loyal following already in place, we can now scale this iconic brand across the Wonder platform to reach far more people."

Under the terms of the agreement, Wonder will take over the Blue Ribbon Fried Chicken brand, its Manhattan physical location, and its current workforce. The East Village restaurant will continue normal operations, and the brand will remain available on third-party delivery platforms.

Wonder plans to integrate the fried chicken concept into its own multi-restaurant locations starting in New York City later this year, with further expansion to follow.

"We started Blue Ribbon Fried Chicken with the aim to share one of our childhood favorites with the world," Bruce Bromberg said. in the release. "We're confident in Wonder's ability to bring what makes this brand so special to more customers than ever before."

The addition further diversifies Wonder's portfolio, which includes partnerships and concepts from chefs such as Bobby Flay and José Andrés. Wonder's proprietary model allows customers to "mix-and-match" menu items from different restaurants — including Detroit Brick Pizza and Streetbird — within a single order.

The acquisition follows a period of aggressive expansion for Lore's Wonder Group, which recently added delivery giant Grubhub and meal-kit pioneer Blue Apron to its holdings.

Operations