Franchising

Wolfnights opens on NYC's Upper West Side

Provided

June 10, 2021

New York City-based Wolfnights is hosting a grand opening Thursday at its newest location in Manhattan's Upper West Side. Located at 2675 Broadway, the store is the first of three locations the brand expects to open this year, which will more than double the concept's footprint in New York City and kick off national expansion through franchising, Wolfnights founder and CEO Itai Afek said in a company press release

"We have been strategic and intentional with our growth trajectory in New York, and we are confident that these new locations will instill confidence in new franchisees and fuel our growth nationwide," he said. "This is a significant milestone, and we look forward to welcoming regulars and newcomers alike to the new Upper West Side location."

In partnership with the franchise development company, Fransmart, Wolfnights plans to quickly expand in New York, New Jersey and along the East Coast, opening 500 locations across the country over the next 10 years.

"Wolfnights' popularity is skyrocketing in the most competitive restaurant market in the world, and now is the time for franchisees to get on board," Fransmart CEO Dan Rowe said in the release. "Over the past year, this concept has expanded its fan base, strengthened its operations and built a rock-solid foundation for franchisees looking for a hot concept with unlimited potential."