Franchising

Wolfnights launching expansion plan

Provided

February 9, 2021

Wolfnights, a wrap concept based in New York City, has kicked off a 10-year growth plan for corporate and franchise expansion by signing a lease for a location at 2675 Broadway St., in Manhattan.

Wolfnights founder and CEO Itai Afek will open two additional New York locations in 2021 and more than 500 locations in the next 10 years, according to a company press release.

"Wolfnights was considering a corporate expansion, and that plan accelerated when I saw great deals being made and real estate available in the areas I wanted to expand into in New York City. It was the right time for me to rapidly grow Wolfnights," Afek said in the press release.

In partnership with Fransmart, Wolfnights plans to quickly expand in New York, New Jersey and along the East Coast.

"As sad as COVID is, and it is very sad, a smart business owner can see the current benefits of a tenants' market and get great deals," Fransmart CEO Dan Rowe said in the release. "We're seeing unheard-of terms on leases and low-cost conversions right now. If you had been considering franchising before COVID-19 hit, you should revisit that idea now with a hot concept like Wolfnights."

Afek founded Wolfnights in 2011.