Franchising

Wolfnights expands NYC footprint

Photo provided

May 7, 2021

Wolfnights, a fast casual serving up gourmet wraps, has signed a lease for another New York store at a location in Midtown Manhattan.

The lease kicks off a 10-year growth plan for expansion, according to a press release.

Wolfnights Founder and CEO Itai Afek plans to open three additional New York locations this year and more than 500 locations nationwide in the next 10 years.

"I signed a lease three months ago for a location at 2675 Broadway in Manhattan and knew that I'd continue to look for spaces when I saw the deals on real estate available in New York City," Afek said in the release. "I'll be able to secure and open three locations for the same investment that one location would have cost two years ago. Since they are conversions, I'll be able to open inexpensively and quickly. I expect to open on Broadway in June."

Wolfnights plans to expand along the east coast in a partnership with Fransmart.

"It's a tenant's market right now — and the perfect time for businesses to lock in amazing lease terms and take advantage of low-cost conversions," Dan Rowe, Fransmart CEO, said in the release. "If you had been considering franchising before COVID-19 hit, you should revisit that idea now with a hot concept like Wolfnights before the window of opportunity closes."

Wolfnights was founded in 2011 and has a store in Rivington, New York, as well as 235 Bleecker Street,New York, according to the brand's website.