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Wok Box inks master agreement for mid Atlantic states

The agreement marks the largest deal to date for the Canadian-based fast casual chain known for offering cuisine of 10 different Asian countries.

September 22, 2015

Wok Box Fresh Asian Kitchen has signed a master development agreement for 50 stores throughout the mid Atlantic. The agreement marks the largest deal to date for the Canadian-based fast casual chain known for offering cuisine of 10 different Asian countries, according to a company press release.

The stores will be developed over the next nine years, specifically in Pennsylvania, New Jersey and Delaware, with the first three scheduled to open within the next 18 months.

"Wok Box is storming the food industry with its unique offering and we couldn’t be more excited about jumping on board," said Brandon Zimmerman, one of four franchise industry veterans who signed the agreement. "While we recognize that traditional Asian restaurants pose as a competitive threat, Wok Box strategically differentiates itself from these competitors by offering far more superior systems and products."

Zimmerman and his team possess nearly 30 years of combined experience in retail and franchising, most notably on the management and development side with such brand giants as Subway, Arby’s, Red Robbin and Golden Corral.

"We are thrilled to be working with Brandon and his team and to be able to tap into the mid Atlantic’s vibrant and dynamic market," said Wok Box CEO Lawrence Eade. "This master development agreement is the latest example of our continued expansion efforts and is without a doubt a significant step forward for our company."

The agreement represents the latest step in Wok Box’s U.S. franchise store growth and supplements a handful of other agreements previously signed in Arizona, California, Florida, Illinois, Michigan, South Carolina and Texas.

Wok Box specializes in fresh, wok-cooked Asian cuisine, offering simple but extensive menu options influenced by the flavors of 10 Asian regions, including Thailand, Malaysia, Mongolia, Singapore, Korea, China, Japan, India, Cambodia and Vietnam, according to the release.