News

Wixon introduces Mag-nifique Sour-Lift

Flavor modifier enhances the perception of sourness without adding acid.

August 20, 2015

Wixon, a provider of flavors, seasonings and technologies for food and beverage manufacturers, is debuting Mag-nifique Sour-Lift, an all-natural flavor modifier that enhances sourness without adding acid.

The new product is part of Wixon’s proprietary collection of Mag-nifique technologies that bring out the best in food and beverage products for a variety of consumer segments, according to a press release. It was developed by chemists in Wixon’s Innovation Center and can be used with any product containing acid to intensify sour flavors, such as confectionary, chewing gum, beverages and baked goods.

"Emerging research has shown that consumers seek to intensify sour flavor experiences, or view sourness as a cue that there is no or less sugar in the product,” Wixon VP of Research  and Development Leda Strand said. "Already popular in Greek yogurt, pickling, and products with vinegar, sour will continue to be a top flavor trend. Sour-Lift can give foods and beverages that enhanced sourness without adding unpleasant acid or compromising on taste."

 Mag-nifique said its solutions can reduce sugar, mask off-notes and neutralize vitamin bitterness.