News

Wingstop, Subway franchisees opening Tropical Smoothie Cafes in Texas

November 10, 2017

Tropical Smoothie Cafe has inked deals with two multi-unit franchise owners to bring at least eight locations to the Dallas-Fort Worth market, according to a company press release.

Franchisee Steve Milam, who owns four Wingstops in Texas, will open his first TSC in early 2018, in Frisco. He has plans to open two more by 2019. 

Franchisee Smit Shah, who has operated both Subway and Bahama Bucks restaurants throughout Texas, formed SP Tropical Investments with CFO Prachee Patel to develop five units throughout Dallas County. The duo plans to open up to 15 locations throughout Dallas and Houston over the next five years.

"We believe the potential for success in Dallas is unlimited and we are thrilled to be expanding our presence with partners like Steve Milam and Smit Shah who bring decades of franchising and food service experience to the table," Mike Rotondo, CEO of Tropical Smoothie Cafe, said in the release. "We have no doubt that their diverse and impressive backgrounds will be a valuable resource in driving our momentum and growing our footprint throughout Texas. With nearly 30 additional new locations in the pipeline for the market, we're excited to tap into the wealth of opportunity that still lies ahead for our brand in the Lone Star State."

The food and smoothie franchise currently has franchise opportunities across the U.S. in markets such as Indianapolis, Nashville, Houston, Dallas, Cincinnati and Minneapolis, among others, according to the release.