News

Wingstop promotes 2 employees

November 22, 2019

Wingstop Inc. has made Interim CMO Christina Clarke its official chief marketing officer and named Donnie Upshaw its SVP of people. He previously filled the role of VP of human resources, according to a company press release. 

"Cultivating and promoting talent within our organization is a cornerstone of the path toward long-term growth and success at Wingstop," Charlie Morrison, Wingstop chairman and CEO, said in the release. "Christina has contributed tremendously to our marketing strategy, and Donnie's extensive expertise in talent management has already proved fruitful to our growing talent base. Both Christina and Donnie embody the leadership qualities that will continue to help us execute against our growth strategy."

Since joining Wingstop in 2018, Clarke has made significant contributions to Wingstop's national advertising strategy. In February, she helped spearhead the brand's campaign, "Where Flavor Gets Its Wings," which, coupled with the increased rollout of delivery and the expansion of digital sales mix, has contributed to domestic same-store sales growth of 10.7% through the first three quarters of 2019, according to the release. 

Upshaw joined Wingstop last year and has refined the talent management framework, helping to build a culture and organization that positions Wingstop for its next phase of growth. As SVP of People, he will continue building the company's talent and culture by anchoring the people strategy to the organization's goal of becoming a top 10 global restaurant brand, according to the release. 

Founded in 1994, Wingstop has 1,340 units.