Franchising

Wingstop launches 'spicy' couples card game

Photo: Winstop

December 5, 2023

To bring awareness to its seasonal limited-time flavor, Maple Sriracha, Wingstop has designed a game to help couples connect over their love of the new flavor, according to a company press release. The Sweet or Heat card game prompts couples to sweeten their conversation or turn up the heat and is available to the first 350 fans in the U.S. to claim it at SweetorHeat.com at noon, Thursday

"Wingstop's Maple Sriracha is a craveable marriage of sweet and heat. In the heart of cuffing season, Wingstop is debuting a game that pairs perfectly with our flavor — prompting couples to sweeten their conversation or turn up the heat for the ultimate date night in," according to a Wingstop spokesperson.

Wingstop has 2,000 locations.