News

Wingstop launches franchise incentive program

December 6, 2010

As part of its aggressive expansion campaign, Wingstop has announced a franchise incentive program designed to help new and existing franchises open more restaurants nationwide.

The program is the first of its kind being offered by the chain to attract more multi-unit owners.

"With the launch of this program we are taking the most aggressive approach in our company's 16-year history," said David Vernon, vice president of franchise sales for Wingstop. "The Wingstop concept was built on a simple operating platform that appeals to multi-unit investors and entrepreneurs who want to own their own business. We are offering this program for a limited time to accelerate our growth into both existing and new markets."

The incentive is available now through April 1, 2011, and offers qualified franchise candidates an opportunity to join the Wingstop brand at a reduced franchise and royalty fee.

In the past year Wingstop has opened more than 40 new locations, including its first store in Queens, N.Y., its 50th locations in Los Angeles and Houston and its first international stores in Mexico City.

"Since Wingstop began franchising in 1997, the company has quickly and successfully grown into new markets outside its Texas roots," Vernon said. "Now's the time to take the next step. There is tremendous potential for expansion and we believe this program will attract new operators looking for an opportunity to get on board and grow with us."