News
Wingstop landing in France
November 20, 2019
Wingstop, which has more than 1,300 locations, has opened the doors to its first France location in Toulon at 28 Ave., Ste Claire, 83160 La Valette-du-Var.
"The journey of bringing Wingstop to France has been fantastic," Stephane Brescia, president of Brescia Investissement SAS, which plans to open 75 Wingstops in France by 2029, and brings more than 30 years of experience operating McDonald's restaurants in the Marseille area. It recently opened the first Carl's Jr. in France.
"It's exciting to partner with a brand that has based its success on the quality of its food, flavors and the spirit of sharing," Bresica said.
The Wingstop restaurant offers specialized table service via Bluetooth technology, which enables team members to determine the exact location to deliver guests' food within the restaurant. The menu, which Wingstop's signature offerings, also includes Golden Mustard and a French spin on the Garlic Parmesan with herbs de Provence.
"Any new market launch is a milestone for our brand as it demonstrates Wingstop's ability to expand globally and reinforces the brand's universal appeal," Nicolas Boudet, president of international at Wingstop," said in the release. "We are especially excited about France, as it is one of the largest consumer markets in Europe and emphasizes our foray into the continent following the successful launch of our UK partnership just last year."
The expansion into France marks Wingstop's ninth country outside of the U.S.
