News

Wingstop landing 70 units in France

September 28, 2017

Wingstop has France on its radar. It has partnered with Brescia Investissement SAS to open at least 70 units over the next 12 years. The first will open next year in southern France, according to a company press release. 

Brescia was founded by company president Francesco Brescia, a former franchisee of McDonald’s, who developed multiple locations across Marseille and southern France from 1986 to 2015. His son, Stephane Brescia, will serve as GM. 

"This is a very exciting project for us and our team," Francesco Brescia said, in the release. "The chicken category is under-served in France, and we know Wingstop’s proven success can be replicated here in the region. Our 30 years’ experience in the sector has refined our supply chain relationships and refined our real estate, marketing and financial capabilities, placing us in a strong position to rapidly expand the Wingstop brand."

Wingstop announced that it was entering the United Kingdom earlier this year, which established a foundation for additional growth in the region, said Larry Kruguer, president of international at Wingstop, in the release. 

"The Brescia family is passionate about the restaurant business and we believe their efforts will allow us to fully tap into the growing demand for quality chicken in France," he said, in the release. "The dynamic changes in local consumer demographics and tastes fit perfectly with our mission to serve the world flavor as we aim to become a top 10 global restaurant brand."
 
The opening in France will mark 13 international markets outside of the United States, and the eighth market announced during the past 12 months.