June 1, 2016
Indonesia is home to Wingstop's 900th location. The milestone unit opened in the city of Surabaya and is Wingstop's twelfth location in the country. The opening makes Indonesia the brand's second largest international market behind Mexico, which has 37 operational locations, according to a company press release.
"We are very proud to be a part of the growing international chain of Wingstop Restaurants. With restaurant 900 opening in Indonesia, this tells the world that Wingstop is loved by the fourth largest country on the planet in terms of population," said Mehdi Zaidi of Mega Mahadana Hadiya, a franchisee established in 2013, which now operates several concepts, including Carl's Jr., Caribou Coffee and a local supermarket chain and bakery brand. "We are also entering a new market here in Indonesia, as this Wingstop will be the first outside of greater Jakarta. We believe this Wingstop in Surabaya will be successful because it is in an area with a high concentration of young people who are inspired by lifestyle trends such as food and music."
Wingstop operates 62 locations outside the U.S. and is focusing on the expansion of its international operations, said Larry Kruguer, senior vice president and president of International Operations for Wingstop. Just days after the opening of the 900th location, another Indonesia Wingstop is set to open in Surabaya.
"I am very proud to see that our international network contributed to such an important company milestone," Kruguer said. "This opening in Indonesia is a reflection of our growth and expansion in our current portfolio of countries outside the U.S., and speaks to the potential of new market opportunities in the future."