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Wingstop forms advertising co-ops in Phoenix, San Diego and Denver

July 12, 2012

Wingstop has formed advertising cooperatives in Phoenix, San Diego and Denver and named DB&M Media as its agency of record for the newly created co-ops.

A Los Angeles-based marketing and media firm, DB&M Media will spearhead advertising efforts for Wingstop restaurants in Phoenix, San Diego and Denver, including television, online, social campaigns and sports sponsorships.

“The DB&M team is excited for the opportunity to create fresh, energetic campaigns for Phoenix, San Diego and Denver,” said Kim Barber, broadcast manager at DB&M, which also oversees advertising for Wingstop in Southern California and the Bay Area. “We look forward to positive growth in these developing Wingstop markets.”

Wingstop has six franchised locations in San Diego, with plans to open a seventh next month. There are six restaurants in Phoenix, with another scheduled to open this summer, and 14 stores in Denver, with a 15^th location opening next month.

In addition to traditional advertising mediums, DB&M also will explore opportunities with professional and college athletic sponsorships. Wingstop is currently the Official Wings of the Los Angeles Lakers, Los Angeles Dodgers, Sacramento Kings, Dallas Cowboys, and a Proud Sponsor of the Los Angeles Angels, as well as a sponsor of several college athletic programs.

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