Marketing

Wingstop collabs with hip-hop artist on dry rub flavor

Provided by Wingstop

July 18, 2023

Wingstop kicked off a collaboration this week with brand fan and hip-hop artist Latto to debut a dry rub — Latto's Lemon Herb Remix. The flavor, crafted by Latto and Wingstop's culinary team, is now available in all restaurants nationwide for a limited time and features tastes of lemon, herbs and garlic. Customers may order the menu item alone or as part of The Latto Meal, which has 21 wings, two dips and one large fry.

"You can't beat this flavor; don't play with me," Latto said in a company press release. " I crafted my very own Lemon Herb Remix flavor with Wingstop and it's 10/10. I've been obsessed and eating Wingstop for years. To order The Latto Meal just how I do, go with all flats in my signature flavor and all the ranch. It's so good that you'll be fighting over the last wing, just like my sister Brook and I do."

Wingstop has also produced a commercial with Latto bringing hand-sauced-and-tossed Lemon Herb Remix wings and seasoned fries to girls' night. It features her hit song "Put It on Da Floor."

"Wingstop fans crave our differentiated flavor, and as an emerging artist, Latto has brought her own differentiated flavor to the music industry," Wingstop Chief Growth Officer Anne Fischer said in the release. "We're thrilled to bring this collaboration to life with Latto to bring flavor fans into Wingstop through big, bold flavor with the Lemon Herb Remix."