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Wingstop adds Korean flavor to menu

The Asian-inspired sauce features a kick of spicy and enticing sweetness flavored with honey, ginger and garlic and is accented with sriracha chile sauce and crushed red pepper

September 3, 2015

Wingstop has added a new wing flavor — Spicy Korean Q, or #SKQ on social media. This Asian-inspired sauce features a kick of spicy and enticing sweetness flavored with honey, ginger and garlic and is accented with sriracha chile sauce and crushed red pepper, according to a company press release.

"Spicy Korean Q is the newest addition to our flavor line up and it's the perfect combination of spicy and sweet," said Flynn Dekker, CMO of Wingstop. "We've developed several limited time flavors in my day, but I think this one is going to be my all-time favorite. It's like nothing else on our menu."

To support the launch of Spicy Korean Q, Wingstop is unveiling new TV and radio spots that celebrate its fans. Inspired by how much the company's social community talks, craves, eats, tweets and even raps about the brand, Wingstop is bringing to life real tweets from real fans for the new TV and radio spots.