Food & Beverage

Wing Zone joins the Chicken Sandwich Wars

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April 28, 2021

A new contender just joined the so-called Chicken Sandwich Wars: Wing Zone's Colossal Chicken Sandwich is entering the fray and doesn't care if it ruffles a few feathers.

The half-pound hand-battered, all-white meat chicken breast filet is 50 to 100% bigger than other chicken sandwiches on the market — so big in fact, it can't be contained within the bun, Jane McPherson, senior vice president of marketing for Wing Zone, said in a press release.

"We can't wait for our customers to wrap their hands around our Colossal Chicken Sandwich," she said. "The sandwich has the perfect crunch from our double-dipped filet, which allows each sandwich to hold even more flavor. This creation gives customers a way to combine their love for delicious, premium chicken and intense flavor into one sandwich, all customized to their flavor preference from our extensive list of signature sauces."

Wing Zone's Colossal Chicken Sandwich can be flavored in any of Wings Zone's 18 sauces — including Ragin' Cajun, Honey Q and Buffalo Ranch, just to name a few — giving consumers the ability to create an original chicken sandwich experience.

Although most of the restaurants vying to win the chicken battles over the past two years have been QSRs, such as Wendy's, Popeyes and Chick-Fil-A, several fast casuals are now staking their claims. Burgerfi, for example, added the Spicy Fi'ed Chicken Sandwich last October, nearly two weeks before Zaxby's launched its own chicken sandwich. Not to be outdone, Smashburger, announced its version last week.

Wing Zone has more than 31 locations in North America and 30 restaurants internationally. The brand plans to grow to 200 profitable restaurants by 2025.