Franchising
Wing Zone opening flagship in Las Vegas
July 7, 2022
Wing Zone is opening a flagship store this month in North Las Vegas at 1513 W. Craig Road, marking its 63rd unit.
Las Vegas-based Capriotti's, spearheaded by CEO Ashley Morris and President Jason Smylie, purchased Wing Zone last year and have implemented automation and added a new process to prepare, cook and deliver wings fast while also improving the taste and quality of the core products, according to a company press release.
In 2008, Morris and Smylie purchased Capriotti's, new to Las Vegas after being established in Delaware, and have grown it to over 180 units across the country. They plan on following the same playbook to make Wing Zone another home run for the Las Vegas market.
"Wing Zone has built their success on great wings and award-winning flavors," Morris said in the release "Founded in 1991, the chain has grown from a dream at the University of Florida to a much-loved brand with more than 60 locations throughout the United States and abroad. Bringing Wing Zone west will allow us to satisfy demand for better tasting, more flavorful and faster wings in Las Vegas and across the US."
Online orders for pickup and delivery are also priorities for the launch of the North Las Vegas location, which features kiosks, an interactive order status screen and cubbies for all pickup orders. Customers also have the option of placing orders directly from their phones at the restaurant, and this location as well as future locations will eventually feature state-of-the-art automation from Miso Robotics.
"Our new shop design has been developed over the past 18 months to feature a fresh new vibe," Morris said. "Wings and sports go great together. In the game of life, it's a win to enjoy wings as often as we can."
